MARNI CAFE BRANDING DESIGN
A playful identity brewed with character and charm.
Marni is a fictional café brand concept designed to embody a relaxed, feminine, and expressive vibe. The visual language captures the spirit of slow living, comfort, and creativity — ideal for a space where one enjoys a quiet coffee moment or reconnects with friends.
The brand's visual identity centers around a custom hand-lettered logotype with a soft, flowing form — evoking the warmth of a freshly brewed latte and the expressive nature of café culture. The character illustration adds a human, relatable feel, becoming a memorable mascot that embodies the brand’s personality: casual, artsy, and serene.
