IDEA CAFE – Brand Identity Design
IDEA CAFE is a conceptual café brand envisioned as a space where creativity brews—both in coffee and in thought. More than just a coffee shop, it’s designed to be a thoughtful and inspiring environment for discussion, reflection, and new ideas.
This identity was developed based on a client request for a “Bagan-inspired” aesthetic, drawing subtle influence from Myanmar’s historic and cultural elegance, while keeping the overall look modern and minimalist.
The hand-drawn logo features a stylized figure with a serene expression, sipping a cup of coffee—wearing a crown influenced by traditional Bagan art and royal headpieces. The form blends contemporary line work with classical silhouettes, bridging the ancient and the modern in a refined, intelligent way.
This unique visual symbolizes mindfulness, sophistication, and the spark of new ideas—aligned with the café’s atmosphere.
